WONDERFUL COPENHAGEN: 2020 STRATEGY

CONTEXT

When Wonderful Copenhagen was formulating their 2020 strategy, they were looking for a way to harness the ideas and knowledge of all their employees. They were also looking for ways of overcoming organisational silos, strengthen collaboration and implement innovative work processes.

JOURNEY

Inspired by the Google Design Sprint process, we led a collaborative strategy process within the entire organisation. All members of the organisation were involved in formulating the final strategy. We even invited external stakeholders to inform the strategy. Work groups across organisational departments were formed, in order to work on different areas of the strategy.

RESULTS

  • A bold and ambitious 2020 strategy was formulated
  • Shared understanding of the new strategy was accomplished through involvement
  • New and innovative ways of working was tested and implemented
  • Collaboration across organisational borders strengthened